Strong Interest at Swedish Workshop Online 2025
GO Nordic connects with international buyers across key markets, generating strong interest in southeast Sweden’s curated travel experiences.
GO Nordic recently took part in Swedish Workshop Online 2025, engaging with buyers from markets including Germany, France, the US and the Nordics.
The meetings confirmed a growing interest in destinations that offer authenticity, accessibility and a clear sense of place.
Key areas of demand included:
- small-group and tailor-made travel
- nature-based and coastal experiences
- locally hosted encounters
Southeast Sweden was presented as a region combining all three — with the added advantage of space, flexibility and a controlled visitor flow.
Several dialogues are now moving forward into more detailed planning for future seasons.
